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Nvidia Stock Plummets 6.2% After Disappointing CES Keynote: What’s Next for the Tech Giant?

Hannah Perry | January 8, 2025

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Nvidia’s Stock Suffers Worst Drop in Months Following Lackluster CES Keynote

Nvidia Corp.’s shares recently experienced their most significant decline in months, plummeting 6.2% after CEO Jensen Huang’s keynote at the Consumer Electronics Show (CES). Leading up to the event, Nvidia’s stock had surged, only to face a drastic drop once investors reacted to the announcements—or lack thereof—during Huang’s address.

The Build-Up to CES

In the days preceding the CES keynote, Nvidia shares were buoyed by market optimism, driven by expectations of exciting revelations from Huang about the company’s future. The anticipation was high as investors eagerly awaited updates on Nvidia’s next-generation chip family, codenamed Rubin. However, many were left disappointed when Huang failed to mention Rubin, causing a notable shift in the market.

A Closer Look at the CES Keynote

During his keynote, Huang did provide a detailed overview of the current landscape of the artificial intelligence industry and made several announcements regarding new technology. Among these was the introduction of a personal supercomputer built on Nvidia’s Blackwell chip, which is currently in full production. Additionally, Nvidia announced a partnership focused on driverless truck technology, which was well-received in some quarters.

Despite the significance of these announcements, industry analysts noted that investors were likely hoping for updates regarding the ramp-up of the Blackwell chip and specific insights into the Rubin chip family, which is not expected to launch until 2026. Cody Acree, an analyst at Benchmark Research, emphasized that while Huang discussed many technical advancements, “there was zero mention of Rubin,” leading to a palpable sense of disappointment among investors.

Market Reaction and Stock Performance

Nvidia’s stock showed erratic movement during the CES event. It reached an intraday high, marking its first-ever time as a publicly traded company to hit a new 52-week high, only to reverse course and close lower than where it was 50 days prior. The significant drop of 6.2%, the worst one-day percentage drop since September 3, 2024, indicated that many investors were indeed in a “sell the news” mode following the keynote.

Expert Analysis

Analysts weighed in on the implications of Nvidia’s announcements. Ruben Roy, an analyst at Stifel, pointed out that while the developments presented by Huang were meaningful, their immediate impact on revenue projections appeared to be minimal. He noted that, for instance, the new Project Digits AI supercomputer, which starts at $3,000, may not significantly move the revenue needle. However, he recognized that deepening Nvidia’s developer network could have positive long-term effects.

“We view these developments as further deepening the company’s competitive moat and positioning around potentially multi-billion dollar advancements tied to AI agents, robotics, autonomous vehicles, graphics and PC and edge-device inferences in the coming years,” Roy added.

The Road Ahead for Nvidia

As the dust settles from the CES keynote, investors and analysts alike will be keen to observe how Nvidia navigates the upcoming challenges and opportunities within the rapidly evolving AI landscape. While the lack of updates on the Rubin chip left some investors dissatisfied, the advancements introduced at CES may still serve to bolster Nvidia’s position in the tech industry.

Conclusion

Nvidia’s sharp stock decline after the CES keynote highlights both the risks associated with high market expectations and the volatility within the tech sector. Moving forward, the company’s ability to communicate effectively regarding its future initiatives and innovations will be crucial in maintaining investor confidence and fostering growth.