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Unlocking Wealth: How Focusing on Profitability Can Transform Your Investment Portfolio in 2025

Hannah Perry | April 1, 2025

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Maximizing Your Returns: The Power of Profitability in Your Portfolio

As savvy traders and investors, our focus should always be on the fundamentals driving stock prices—and what better driving factor than profitability? In a recent article by Mark Hulbert published on Dow Jones, he breaks down why operating profitability should be the primary focus for stock investors, especially when navigating today’s market. We’re talking about top-tier strategies and insights that could revolutionize your trading game in 2025.

The Simplicity of Profitability

It might seem too good to be true, but the essence of effective stock selection boils down to one key element: profitability. This is corroborated by the findings from the study titled “Profitability Retrospective: What Have We Learned?” conducted by Robert Novy-Marx and Mamdouh Medhat. Their research highlights that a company’s profitability, specifically the ratio of operating profit to book equity, is a far superior measure than the complexity of the overwhelming number of “factors” currently in play.

In an age overflowing with investment jargon and complex models—often referred to as the “factor zoo”—it’s refreshing to see a return to fundamentals. By focusing on profitability, traders can cut through the noise. Why bother with ancillary factors like return on equity or alternative value measures when these are simply variations on the theme of profitability?

Profitability as the Dominant Metric

The operating profit is calculated by taking revenue, subtracting the cost of goods sold, operating expenses, and interest. The implication is simple: pick the stocks with high operating profit and steer clear of the laggards. This straightforward approach renders needless many of the sophisticated metrics that wall street analysts might recommend.

Strategies for Successful Trading

As traders, we continually seek indicators that directly lead to profits. The study underscores the importance of constructing a diversified portfolio of the most profitable companies. Not only does this approach streamline the decision-making process, but it also positions you to potentially outperform the market.

One actionable takeaway from this research is an exchange-traded fund (ETF) that adheres to this principle: the DFA’s US High Profitability ETF (DUHP), sporting a competitive expense ratio of 0.21%. The DFA provides methods and data to sift through a plethora of stocks, but what if you prefer a more hands-on approach?

Stock Selection: High Profitability Picks

To refine your stock selections, you can start by calculating profitability ratios for your favorites. With tools readily available on financial platforms like MarketWatch, narrowing down your options is simpler than ever.

So, which stocks stand out in the S&P 500 for 2025 based on profitability? Here’s a quick look at the top contenders:

15 Most Profitable S&P 500 Stocks:

  • Colgate-Palmolive Co. (CL)
  • DaVita Inc. (DVA)
  • Verisk Analytics Inc. (VRSK)
  • AbbVie Inc. (ABBV)
  • Live Nation Entertainment Inc. (LYV)
  • Home Depot Inc. (HD)
  • Apple Inc. (AAPL)
  • Oracle Corp. (ORCL)

This list highlights the top five companies in terms of operating profitability, setting a bar for your trading decisions. Whether you’re bullish on consumer goods, healthcare, or tech, these stocks are worthy selections to consider as you build a portfolio for potential outsized returns.

Conclusion

In a world where the investment landscape can feel complex, let’s embrace the beauty of simplicity. Staying focused on profitability allows you to sieve through the noise and select stocks that can deliver robust returns. Don’t get lost in the weeds of investment fads and over-complicated frameworks; rely on trustworthy metrics that matter.

As you gear up for trading in 2025, remember to lean into the profitability trend. By doing so, you’ll position yourself to capitalize on the market and maximize your returns. Stay sharp, trade smart, and may your portfolio flourish!