AbbVie Teams Up with Chicago Cubs to Fight Cancer

In an inspiring initiative aimed at raising cancer awareness and funding, AbbVie, a leading biopharmaceutical company based in Chicago, has announced a partnership with the Chicago Cubs. The collaboration kicks off with the introduction of the “Striking Out Cancer” campaign during a home game against the Cincinnati Reds on Friday.

A Symbolic Partnership for a Worthy Cause

Under the “Striking Out Cancer” initiative, AbbVie will donate $233 for each strikeout recorded by a Cubs pitcher during the 2025 regular season home games. This figure is deeply symbolic, representing the statistic provided by the American Cancer Society, which estimates that 233 Americans are diagnosed with cancer every hour. The funds raised through this initiative will be channeled to various cancer-focused organizations, including Conquer Cancer, a foundation backed by the American Society for Clinical Oncology (ASCO), specifically aimed at funding cancer research and education.

Making a Difference One Strikeout at a Time

Tracie Haas, senior vice president of corporate affairs at AbbVie, encapsulated the ethos of this partnership saying, “Every strikeout this Chicago Cubs season is more than a statistic on the scoreboard—it is a step forward in supporting those living with and fighting cancer.” This initiative reflects not only AbbVie’s commitment to cancer advocacy but also its dedication to making a significant impact on the lives of individuals battling cancer on a global scale.

Broader Awareness Through Advertising Campaigns

Coinciding with this partnership, AbbVie is also launching an extensive out-of-home advertising campaign across Chicago. This advertising push is strategically timed to coincide with the annual ASCO meeting, which is anticipated to attract around 50,000 attendees to the city. The campaign aims to enhance public awareness surrounding AbbVie’s ongoing efforts to develop innovative cancer treatments and therapies.

Visibility Across the Windy City

The advertising materials include prominent placements on taxis, bus shelters, and billboards across the city. Each advertisement features messages highlighting AbbVie’s dedication to advancing oncology treatments, while also embracing its Chicago roots. The company’s tagline, “People. Passion. Possibilities.” resonates throughout the campaign, reinforcing its commitment to those affected by cancer.

Some of the campaign’s key messages include:

“Innovating new treatments for cancer patients. From our home here in Chicago.”
“Pioneering cancer innovation. From Chicagoland to the world.”

Impact Beyond the Game

This partnership between AbbVie and the Chicago Cubs is an exemplary model of how corporate partnerships can foster community engagement and contribute to vital health causes. With the Cubs’ dedicated fanbase and AbbVie’s cutting-edge research capabilities, the “Striking Out Cancer” campaign stands to make a significant and positive impact on cancer advocacy and education.

As the Cubs take the field this season, every strikeout will not only mark a sporting victory but also contribute to the fight against cancer, underscoring the power of collaboration in addressing critical public health issues. This innovative approach illustrates how communities can come together to raise awareness and funds, motivating both individuals and organizations to contribute to a world free from the burden of cancer.

Conclusion

Through partnerships like this, there is hope for heightened awareness and funding in the battle against cancer. AbbVie’s collaboration with the Chicago Cubs exemplifies the potential for sports and health sectors to unite, driving meaningful change for those who need it most. As the 2025 season unfolds, all eyes will be on the diamond, where each strikeout represents a win for cancer advocacy and hope for millions affected by this disease.

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AbbVie and Chicago Cubs Unite to Strike Out Cancer: A Groundbreaking Campaign for Awareness and Research